The IKEA Effect Explained

🛠️ Ever wonder why you feel so proud of that IKEA bookshelf you built—even if it’s a little wobbly? That’s the IKEA Effect, a psychological phenomenon that makes us value things more when we put in the effort to build them ourselves.
In this quick explainer, we’ll break down:
✅ What the IKEA Effect is
✅ Why our brains assign extra value to DIY projects
✅ How companies use it to keep us hooked
✅ Why struggling with instructions actually makes us happier in the end
From furniture to food, this bias shapes how we think, spend, and even connect with what we own.
💭 Question for you: Have you ever loved something more just because you built it yourself? Share your story below!

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