H-Town Made: The Story Behind the Fan-Led Design Process for the Houston Texans New Uniforms

New Uniforms released on April 23! Learn more here: https://www.h-townmade.com/

Houston Texans Chair and CEO Cal McNair charged his leadership team with finding ways for the organization to fearlessly evolve in fan-driven ways.

We asked and the fans responded.

When it came to uniforms, they wanted a new, fresher look for their Houston Texans. Through 10,000+ surveys, over 30+ focus groups with fans, local influencers, Texans Legends, current players, fan groups, and the guidance of a newly-formed fan council, McNair and the Texans heard a lot of feedback on possible new looks. With fan feedback in hand, they met with Nike and the NFL to map out how they could provide something for everyone with a new set of uniforms.

On April 23, those uniforms will be released for the first time.

Here is the full story behind how they were inspired by and created for H-Town.

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