Do You Want to Start a Boutique? Here Is Your Launch Checklist!

In this Five Minute Friday, Ashley tackles one of the most common questions from new listeners: How do I start a boutique the right way?

She clears up the biggest misconception—that you need everything perfectly figured out, with a polished business plan, before you launch. Instead, success comes from starting small, testing, failing forward, and adjusting. Ashley shares the essential first steps for boutique owners: protecting your name and brand, testing your customer avatar, avoiding the “everyone is my customer” trap, and building a foundation that lasts.

Starting your boutique doesn’t have to be overwhelming or perfect. You just need a clear foundation, the right steps, and the confidence to test and grow. Need help with that?

📲 Let’s stay connected:
👉 RETAIL OWNER BASICS: https://tbhub.co/podcastrob
👉 DM me on Instagram: @ajalderson or @theboutiquehub
👉 Join the Community: https://tbhub.co/joinpodcast

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