How KFC Outsmarted McDonald’s in China

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How did KFC, an American fast-food giant, turn fried chicken into a cultural icon in China while McDonald’s stumbled? In this video, we dive into KFC’s brilliant China strategy — from massive restaurant redesigns to local menu favorites like congee and Beijing wraps. We’ll explore how KFC survived scandals, crushed competition in smaller cities, and even used tech innovations like AI and no-contact delivery to dominate during the pandemic.

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Inside:
00:00 How KFC Became a Cultural Icon in China
01:37 Localization: KFC's Secret Weapon
03:08 Scandals and Loss of Trust
03:58 Reinventing the Brand with Tech and Youth Culture
05:15 COVID-19 and KFC’s Digital Pivot
07:37 KFC as a Chinese Brand Today

#KFCChina #BusinessSuccess #globalmarketing