Decoding the "Maza Nahi Aaya" moment of Interior Industry |

Chapter List
00:00 - Introduction: The "Maza Nahi Aaya" Reality Ankur Dasani opens the podcast by addressing the haunting phrase "Maza Nahi Aaya"—a moment where budgets and concepts are approved, yet the client remains unsatisfied. He introduces the show's premise: unpacking what goes wrong in design and how to fix it.

03:15 - Guest Introduction: Architect Vikrant Dwivedi Ankur welcomes Ar. Vikrant Dwivedi, an architect with over 13 years of experience. Vikrant shares his journey starting in 2012, transitioning from an initial interest in fine arts to architecture to find a balance between his artistic skills and a scientific mindset.

08:30 - The Philosophy of Personal Practice Vikrant explains why he gets deeply involved in details. He believes architecture is not just about creativity but about managing the client's immense emotional and financial investment. The goal is to achieve a balance where creative juices flow while satisfying the client's prerequisites.

14:45 - Case Study: The Upholstery Disaster Vikrant narrates a specific "Maza Nahi Aaya" moment from a residential project three years ago. Despite perfect layouts and approvals, the project hit a roadblock during the finishing stage when the client felt the proposed "loud" upholstery was alien to their taste, despite it fitting the design theme.

20:10 - Navigating Client Feedback & External Opinions The discussion turns to how clients are influenced by their social circles. Vikrant shares how the client's friends reviewed the space and gave negative feedback because they lacked the context of the design theme, leading to dissatisfaction.

26:00 - The "Cheat Code" for Convincing Clients Vikrant reveals his strategy for resolving conflicts: moving away from abstract concepts to practical references. He argues that clients often cannot visualize dimensions or textures from 2D drawings, so he uses physical samples and "touch and feel" experiences to align their expectations with the design.

32:20 - The 5 Elements of Interior Design Vikrant breaks down the anatomy of an interior project into five distinct elements:

Space Planning: The layout and flow.

Wall Finishes: Paint, cladding, and textures.

Ceiling & Lighting: Creating the right ambiance.

Flooring: The foundation of the aesthetic.

Furniture: The most critical "touchpoint" where users actually interact with the space (sitting, sleeping, relaxing).

38:40 - Why Do Projects Fail? (The 3 Core Reasons) Vikrant identifies the three main culprits behind failed projects:

Commercials (Funds): When the flow of money stops, the project loses momentum.

Indecisiveness: Confusion from either the client or the architect regarding the vision.

Unprofessionalism: Delays in deliverables or lack of discipline from the execution team.

44:15 - The Crisis of Skilled Labor in India A critical look at the construction industry. Vikrant argues that skilled workers (Mistries) are often undervalued and treated as mere labor. He emphasizes the need to respect craftsmanship to ensure high-quality execution in projects.

48:50 - Advice for Young Designers: Master the Basics Vikrant warns young architects against getting corrupted by social media trends. He advises them to focus on fundamentals—anthropometry, ergonomics, and the basics of design—before trying to be "stylists".

51:30 - Advice for Clients: Avoid the "Pinterest Trap" In his closing advice for homeowners, Vikrant suggests trusting the professional you have hired rather than getting confused by the infinite, context-less options available on Pinterest and Instagram.

54:00 - Conclusion Final thoughts and sign-off from Ankur and Vikrant.

About the Host
Ankur Dassani, founder of TIS Living, has spent over 15 years in interiors and furniture. He’s also a published author and TEDx speaker focused on creating spaces that actually improve how people live.




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