From Sketches to Between the Tape: Norco Race Division Kit Creation

From Sketches to Between the Tape: Norco Race Division Kit Creation 

The main goal for the Norco Race Division 2024 UCI downhill liveries was to be disruptive. Conceptualized and brought to life by UK designer duo Nick Larsen and Paul Bliss, there were five completely different themes for kits, helmets and frames. The designs ramped up through the season, from Norco’s 60th anniversary celebration kit, to World Champs, to the Canadian Roots kit worn at the last race of the season at Mont-Sainte-Anne.

Watch the full video to hear about the thinking and inspiration that went into each livery, for a unique behind-the-scenes perspective on the energy driving Norco Race Division’s inaugural season.

Just Getting Started Playlist – our full docuseries is releasing in December:
   • Just Getting Started Docuseries - Season 1...  

Get a behind-the-scenes glimpse as the team showcases the hard work and camaraderie forged during their first season together, all culminating at the summer’s biggest event. It's about racing, but it’s so much more than that.

Be sure to keep an eye on norco.com for more Team updates and the latest episode of Just Getting Started
https://www.norco.com/athletes/

CREDITS
Edited by: Thomas Sandell
Filmed by: Thomas Sandell, Carson Fletcher, Joe Simkins, Jack Clarke, Diego Manero, Alex Rankin
Photos: Andy Vathis