8 Marketing Strategies to Launch Your Candle Business (Before You Open!)

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In Week 7 of the Build a Candle Business series, I’m breaking down eight effective marketing strategies you can start using right now—before your candle business officially launches. These are the exact methods we used to grow Garsnett Beacon Candle Company, and they’re the same ones I’m using to launch an entirely new brand.

Inside this episode you’ll learn how to:

Start locally and test your products at markets and events
Collect emails early with a simple “coming soon” page
Choose the right social media platforms for your audience
Use the 4 content pillars: educational, inspirational, connection, and promotional
Partner with local creatives and complementary businesses
Join community groups and connect with local media
Create blog content that shares your story
Use gifting, fundraisers, and collaborations to grow awareness


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