Why Written Content Wins: The Psychology of LinkedIn in 2025/26

Most advisors are creating content for the wrong audience.

LinkedIn has 2 billion users…
…but only 2% post weekly.
And most of that content is advisors speaking to other advisors.

Not clients.

During our latest strategy session, we mapped out why written storytelling is outperforming video and why this is the greatest opportunity advisors have had in years:

🔹 Written posts win.
LinkedIn is a work-hour platform. People scroll silently. They skim. They think. They’re not listening to videos.

🔹 Your ideal clients want clarity, not complexity.
Stories about their current reality, desired reality, and the gap between them create empathy and momentum.

🔹 Storytelling is a strategic tool.
It activates emotion, trust, and self-recognition—95% of decision-making.

🔹 AI doesn’t replace creativity.
It organizes structure and polish. The advisor brings the lived experience.

🔹 Stop using generic CTAs.
If someone wants more, they will find you. That’s mature marketing.

What’s next?
We’re moving into UVP application and a January Story Lab to help advisors communicate with clarity, confidence, and emotional resonance.

The future of advisor marketing belongs to the storytellers. Those who know how to speak to the person, not the industry.