Best Practices and Techniques for Amazon PPC Management

Timestamp:
00:00 Best Practices and Techniques for Amazon PPC Management
15:17 About Stephen Noch of Ocean PPC
18:26 Negating an ASIN in an Auto campaign
19:47 Uploading campaign bulk files
22:23 Use of different tools and reports to manage campaigns effectively
26:08 Managing and optimizing PPC campaigns for accounts with thousands of ASINs
30:40 Importance of the Search Query Performance
34:07 Advantages of campaign settings
37:47 Single product ad groups as the recommended format for Google Ads campaigns
42:32 Effectiveness and visibility of highly rated sponsored products on Amazon search pages
44:43 Setting up Amazon Attribution to track performance of ads from external sources
50:50 Single keyword campaigns vs Multiple keyword campaigns in Amazon PPC
54:15 Using Amazon's top Search terms Report and top click Brands
55:31 Uploading campaign bulk file with only one line of change
57:07 Best practices for structuring Amazon advertising campaigns, including single keyword campaigns and ad group size
58:45 Optimize targeting using different strategies
1:00:31 Considering CPM as a metric for driving brand awareness
1:04:23 Importance of historical data for bidding


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