Local SEO Full Course: Outrank Your Competition on Google Maps in 2025

This local SEO full course will help you understand how to rank on Google and other search engines as a small business in Google Maps and local search results.
🚀After watching, head over to Semrush Academy to complete the course exam. Once you pass, you’ll receive a certificate signed by Wes McDowell and Semrush ▶︎ https://smr.sh/KzM

Learn all the SEO Essentials:    • SEO Essentials to Start Ranking Today 📅  
SEO done? Make sure your Marketing is ready!    • Proven Marketing Tips to Scale Your Busine...  

Having a solid local SEO strategy starts with understanding local ranking factors is a key step to learning what it takes to rank higher on Google and can instantly put you ahead of your competition. Beyond that, you'll learn actionable ways to rank in Google Maps and local searches from industry expert ‪@WesMcDowellInc‬ who has vast experience in local SEO and digital marketing.

Also included is how to optimize your Google Business Profile, one of the most important elements for any local small business. Setting up your GBP(formerly Google My Business) can have a major impact on your rankings. The video will also discuss ways on how to leverage reviews for higher rankings, and more importantly, conversions for your business. While setting up your Google Business Profile is important, Wes also goes into ways to optimize your website for local SEO, creating an opportunity to boost your rankings even more.

There are a lot of ways to rank higher on Google Maps or local searches and this local SEO full course by Wes has you covered with one of the best local SEO strategies you'll find.

Check out Wes McDowell's page for lots of other great local search engine optimization and digital marketing content:    / @wesmcdowellinc  

This Local SEO full course will cover:
💡The importance of choosing the right primary category for your Google Business Profile
💡How to effectively use keywords in your business name
💡Tips for optimizing your location and additional Google Business Profile categories
💡The power of Google reviews and how to manage them for better rankings
💡Best practices for your website's SEO structure
💡Insider tips on building quality backlinks and citations

🛠 Tools Mentioned
Keyword Magic Tool ▶︎ https://smr.sh/KzN
Domain Overview ▶︎ https://smr.sh/Kz9
Organic Research ▶︎ https://smr.sh/Kzz
Listing Management ▶︎ https://smr.sh/KzA
Review Management ▶︎ https://smr.sh/KzD

👉🏽 Learn how to generate more sales for your e-commerce or local store with this real business audit    • Small Business Marketing: 7 Local Store & ...  

👉🏽 Watch this quick walkthrough to find out how to identify your true local SEO rivals    • How to Find Local Competitors (Literally, ...  

Wanna skip around? Here you go:
00:00 Local SEO Full Course Intro
00:15 Local ranking factors explained
06:07 Ways to rank higher in local search
13:42 Local SEO keyword research
21:02 Optimizing your Google Business Profile
44:35 Reviews for higher rankings & conversions
55:44 Optimizing your website for local SEO
1:06:00 Local SEO links and citations
1:09:32 Local backlinks
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