Entrepreneurial Marketing with Philip Kotler and Julia Schlader, MA

00:00 Intro
01:36 You published a book earlier this year called Entrepreneurial Marketing. How would you summarize the main points of it?
10:52 The so-called Omnihouse Model is being used to explain the holistic perspective of Entrepreneurial Marketing. How do you describe its core elements and how can it be used to adopt an entrepreneurial approach?
17:00 You mention in your book that we should rethink competition. What advice can you give to companies how they can balance competition and collaboration as part of a more sustainable approach?
20:51 What would you say makes up an entrepreneurial and leadership mindset?
25:24 Which role does creativity play in companies and how can the productivity of creativity be measured?
31:24 What role does innovation play in companies and what approaches are there to ensure innovative solutions?
38:46 In your book, you introduce the so-called Finance-Marketing loop. How can such an approach be used to drive company growth?
45:47 You mention that rigidity is natural and can even happen within start-ups once they become more established. What can companies do to avoid rigidity and routines?
48:00 There are different predictions by the IMF in terms of economic growth until 2030 with growing, stagnant and declining scenarios. What is your opinion on this development and how it will affect us?
53:34 What final advice can you give to entrepreneurs for the years to come? 


About Philip Kotler
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management. He has been honored as one of the world’s leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from 22 universities including Stockholm University, the University of Zurich, Athens University of Economics and Business, Budapest School of Economics and Administrative Science, the Kracow School of Business and Economics, and DePaul University.

He is author of over one hundred and fifty articles and 90 books, including Principles of Marketing, Marketing for Hospitality and Tourism, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, The Marketing of Nations, Confronting Capitalism, Democracy in Decline, and Advancing the Common Good. His research covers strategic marketing, consumer marketing, business marketing, professional services marketing, and e-marketing. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and others. He has lectured several times in Italy, Sweden, China, Japan, India, Indonesia, Australia, Mexico, Brazil, Chile, and many other countries.


About Julia Schlader
Julia Schlader has been working in Marketing Business Development/Sales and Growth Hacking for 12 years. Due to her many years of professional experience abroad (London, NYC, Berlin) and 2 years as a digital nomad in South America, she was able to build up her expertise as a manager, manager, founder/director and performance coach in an agile context.
Her success concept for Growth has a lot to do with the integrated view of marketing, business development/sales and HR/leadership/change as well as personal and professional growth.