Legislative Season to the Midterms: Coalitions & Impactful Media Coverage

Legislative season is here, the midterms are coming fast, and “one loud voice” is rarely enough to move policy or public opinion.

In this episode of Cracking the Comms Code, Dustin Siggins is joined by the Proven Media Solutions public affairs team to break down how coalitions actually work, why they’re often the missing piece in advocacy strategy, and how to use coalition voices to drive earned media and influence lawmakers.

You’ll learn:

Why coalitions amplify credibility (and reduce the “self-interest” problem)
The practical building blocks: name it, lead it, vet members, assign tasks, and communicate consistently
The difference between political coalitions (built around a candidate) and public affairs coalitions (built around an idea)
How a small number of strategically positioned voices can move a bill
How to avoid the “good message, wrong messenger” trap in media coverage
Why the best time to build your coalition is before session starts (not mid-session)

Guests:

Kerri Toloczko, Director of Public Affairs (former White House, deep coalition-building experience)

Robert Kuykendall, Director of Accounts (elections + business lens on local influence)

Jordan Banegas, Director of Special Projects (state-level policy campaign leadership)

Learn more about Proven Media Solutions: https://provenmediasolutions.net

#publicaffairs #coalitionbuilding #advocacy #legislativeaffairs #publicpolicy #strategiccommunications #earnedmedia #mediamessaging #governmentrelations #statepolicy #midterms #politicalstrategy #crackingthecommscode #provenmediasolutions