Pepsodent Ultra White: Unveiling the Power of a Smile at Jakarta Fashion Week

Discover how Pepsodent is revolutionizing the oral care game with its new premium whitening toothpaste, Pepsodent Ultra White! In a bold move, the brand made its debut at Jakarta Fashion Week, challenging the traditional no-smile rule on the runway.
The campaign, 'Be the Brightest of Them All', aims to position teeth whitening as the next big beauty trend in Indonesia. Models showcased radiant smiles, highlighting the importance of oral care in the fashion and beauty industries. Pepsodent's senior global brand director, Madhurjya Banerjee, emphasizes the brand's mission to redefine beauty standards and showcase the science behind true whitening.
With brand ambassadors like Maudy Ayunda and Patricia Gouw, Pepsodent Ultra White promises up to five shades of whiter teeth and enamel renewal. The product range includes a Whitening Protection Spray to maintain stain-free teeth. This video takes you behind the scenes of the campaign, featuring designer collaborations and the Ultra White challenge.
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