The Builder's Fallacy: Why Coding Is A Trap

The Builder’s Fallacy: Why Coding Is a Trap

A short reflection on a pattern many thoughtful founders fall into: using building as a way to avoid uncertainty, rejection, and uncomfortable conversations.

When the market goes quiet, coding feels productive.
It feels safe.
But that instinct can quietly keep you stuck.

This video unpacks The Builder’s Fallacy — the belief that you can build your way out of a trust or understanding problem — and why silence from the market isn’t a signal to ship more code.

This isn’t a teardown.
It isn’t a how-to.
It’s a reframing.

If you’ve been polishing, tweaking, or adding features while waiting for momentum, this is for you.

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⏱️ Outline

00:00 When building feels safe
00:45 The Builder’s Fallacy
01:20 Why silence isn’t failure
01:45 The real work most founders avoid
02:05 What comes next

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#foundermindset #buildinpublic #productthinking #startups #decisionmaking