How to Get Your App Reviewed: Tips to Increase your Chance of Getting Discovered

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There are ways of how to dramatically increase your chance of getting published and picked up by bloggers, reviewers and journalists without the help of an App Market Agency. In fact, having your app reviewed, can further enhance off-page app store optimisation, as well as improve your credibility and influence. Moreover, the more reviews you have, the more others are encouraged to download and, at the very least, test the app.

It’s a huge no-no for any app development company to coerce or bribe someone to make some positive feedback. In the same manner, it is not permissible to create fake testimonials just to increase your ranking and get featured. Besides, there are many different ways to get your app reviewed by REAL journalists, publishers, and expert app reviewers, below we share 5 secrets on how to have your app featured and reviewed.

1. Build a comprehensive press kit

Aside from the app pitch, you also need to come up with a press release. The press release provides some new information about the app, and enables you to touch base with publications and bigger networks, including press release distribution centres. With the PRs now available in various venues, the chances of being picked up by news outlets and other reviewers are greatly improved. You can choose to bundle both the press release and the app pitch to make your own kit. When sending both the app pitch and the press release, it’s best to copy and paste the entire text to your e-mail. This is to ensure that your mail can truly get through the recipient’s inbox. Some may have very strict spam parameters for e-mails with attachments.

2. Know where and whom to send these materials

To save you the hassle, the high rate of rejection, and even negative feedback in the industry, you need to identify your prospects or recipients beforehand. If I were to market the Skaterboy, I’d send it to administrators of gaming websites, avid gaming reviewers, and tech sites and publications (although these will be my second priority considering the wide range of apps they review). The purpose here is to reach out to the right audience. An App Market Agency knows that it doesn’t really matter if you have less than 50 people to send these kits to, as long as these are high-quality leads and give you the best rate of return. It is also important to let the recipient know if you wish to quote him in your app page and future PRs.

3. Make sure the app is worth the time

Don’t waste other people’s time by sending them a half-finished, inferior, not-yet-fully updated app. Otherwise, there is a 100% chance your app will not get reviewed, even if you're hiring the services of an App Market Agency. Even worse, you could find yourself in a bad light with an extremely bad review.

4. Better yet, make a really good app

What makes a great app can be very subjective. What I want from my app could be totally different from your own qualifications. A great-designed app, however, tends to possess the following:

Ease of use or gameplay

Clean and simple interface

Quick and efficient performance

Fewer clicks

Beautiful graphics and animation

Excellent use of mobile technologies

Social media and social gaming engagement

Cross platforms

5. Do it regularly

Make pitches and submission of press releases regular. Spend at least 3 to 5 hours a day crafting pitches, editing press releases, sending them, and keeping track of replies. Consistency is the key in maintaining your competitive level, improving app store optimisation, and increasing downloads and profits. If you don’t have that much time, then you can hire an App Market Agency to help you with this.

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How to get your app reviewed: Tips to increase your chance of getting discovered
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