The Launch Strategy That Gets Homes Sold Fast (And Why Agents Skip It)

Home Selling Tips | Property Launch Strategy | Estate Agent Advice (Zero BS)

If you want to sell your home fast and for the highest possible price, the launch strategy is the single most important part of the entire process — and the part most agents completely skip.

In this episode of Zero BS Estate Agency, I sit down with Ian Wilkinson Founder of Agent MXM to break down the truth about launching a property to market properly, why most agents don’t do it, and how a weak launch can cost a seller thousands.

We dig into the three pillars of a powerful launch:
Pricing. Marketing. Presentation.
And we show how getting even one of these wrong destroys momentum before the first buyer ever books a viewing.

We uncover why some agents are obsessed with board counts instead of results, why “waiting for the right buyer” is a dangerous myth, and how creating pre-launch anticipation gives sellers a massive advantage in any market.

If you're a homeowner who wants a fast, strong sale — or an agent looking to raise your game — this episode will show you exactly what a proper launch looks like.

💡 What You’ll Learn

• Why launch strategy determines 80% of your final sale price
• How to create buyer competition before the listing even goes live
• Why properties lose value the longer they sit on the market
• How agents shortcut launch prep — and why it harms sellers
• How price, marketing, and presentation work together at launch
• What elite agents do differently to build demand
• Why seller mindset and timing matter more than most realise
• How different agent business models impact launch quality

⏱️ Chapters

00:00 Why Launch Strategy Is Everything
03:00 How Poor Launches Destroy Momentum
05:50 Agent Motivations & Market Dynamics
08:52 The Mechanics of a Proper Launch
11:59 Seller Psychology & Common Misconceptions
14:45 Personal Accountability in Real Estate
18:04 Market Trends & What’s Coming
20:57 Quickfire Insights

🔥 Sound Bites

“A weak launch ruins a sale before it begins.”
“You can’t out-market a bad launch.”
“Most agents skip the launch process because it takes work.”

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