Minority Influence - Social Influence - Psychology A-Level Revision Tool

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This video is the second installment of our Psychology A Level Revision Series to prepare you for your exams with exactly the right information that you need to know.


PREVIOUS VIDEO:    • Groups and Conformity - Social Influence -...   (Groups & Conformity)
NEXT VIDEO: Types of Social Influence (Normative/Informational/Referential)

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In this video, we discuss minority influence with reference to Moscovici and Personnaz's (1980) study on minority influence using the chromatic afterimage effect.


We also revise three key factors that influence how a minority influences the majority: (1) consistency, (2) flexibility/agreeableness, and (3) commitment over time.


The key references in this area are:
Moscovici (1969) - Minority Influence
Moscovici & Personnaz (1980) - Chromatic Afterimage Effect Experiment
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Recommended Psychology Textbook: https://amzn.to/397QCm9 (Psychology: The Science of Mind and Behaviour, 7th ed., Richard Gross)
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