Linear TV vs Connected TV: Advertising in India 2025
Автор: TheMediaAnt
Загружено: 2025-09-08
Просмотров: 129
📺 The future of advertising in India is here—and it’s a showdown between Linear TV and Connected TV (CTV).
For decades, Linear TV dominated Indian households with unmatched reach. But now, Connected TV is exploding—expected to reach 80M+ households by 2025. This isn’t a trend, it’s a revolution.
In this explainer, we break down:
📊 Linear vs CTV – Audience targeting, measurement & ROI
💰 Costs – Why CTV is democratizing TV advertising for SMEs
🔎 Real-world examples – From fintech to real estate, brands using CTV for 2–3× brand recall
🏏 Case study – How a home loan brand cut costs by 25% with a hybrid strategy
🚀 The verdict – Why Linear + CTV = the ultimate 2025 media plan
CTV isn’t here to kill traditional TV—it’s here to make it more powerful. The smartest brands are blending the mass awareness of Linear TV with the precision and ROI of CTV.
👉 Want to dive deeper into strategies, case studies & planning frameworks?
Read our complete guide: https://www.themediaant.com/blog/ctv-...
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