Google Ads For Roofers - Broad Match Keywords Suck

Stop using broad match keywords for your roofing Google Ads campaigns.

Desh Chaudhuri, Steve Gadsby, and Cary Blackburn discuss why you shouldn't be using broad match keywords in your Google Ads campaigns. Using broad match keywords can end up wasting you a lot of money with irrelevant keywords that will never deliver you leads. We go over the keyword matches you need in your roofing marketing campaigns in Google Ads.

If you're a roofer and you'd like help with your Google Ads or want to book a free demo, visit: https://roofergrow.com/more-roofing-l...

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⏰ Timestamps
0:00 Intro
0:32 What are broad match keywords?
1:41 Phrase & exact match keywords
3:40 Account using broad match keywords
4:50 What is a conversion?
6:21 Wrong ad group setup
8:32 Proper ad group setup
10:25 Good keywords for roofing
12:47 Outro

#roofing #roofingcontractor #roofingmarketing #roofer #roofing #googleads