14.Breaking Down Complex Concepts | Certified E-Course Creation Masterclass for Coaches

Welcome to course: Business & Science Method, Analysis & Research Methodologies by MTF Institute



Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 210 countries and has been chosen by more than 520 000 students.



Course Author:

Cristiana Silva is a senior education technician with 4 years' experience in coordinating pedagogical and social projects in Higher Education Institutions and Private Social Solidarity Institutions. She began her work in an academic environment, where she obtained her Master's Degree in Education, in the specialization area of Adult Education and Community Intervention at the University of Minho and worked as an educational researcher, responsible for designing course curricula and managing course quality assessment processes. She is currently a learning designer at the Polytechnic of Cávado and Ave in Barcelos. With a passion for adult education, she has also been president of the C.R.I.A. Dialogues Association since 2021.



The short course "Research Methodologies" aims to provide an introductory understanding of scientific research in Administration. This course equips students with the necessary skills to design, develop, and evaluate research plans. As future business managers, students should be able to use data collection techniques and instruments to develop or improve business strategies, such as questionnaires, interviews, and document analysis.

At the end of the course, students should be able to:

Understand the characteristics of management research.

Explain techniques and instruments for collecting and analyzing data.

Write, present, and disseminate scientific work.

Understand ethical principles in research.

Prepare bibliographical references.



The structure of the search methodologies course:

Characteristics and paradigms of management research

Techniques and instruments for collecting and analyzing data

Research methodologies

Writing, presenting, and disseminating scientific work

Ethics in research

Bibliographical references



This course lays the foundation for both academic success and effective business management by equipping students with the essential skills to conduct rigorous research and analyze complex information.



1. Scientific Activity and Capstone Project Preparation

Research Design: The course empowers students to design robust research studies. This includes formulating clear research questions, selecting appropriate methodologies, and collecting and analyzing data systematically. These skills are crucial for scientific investigations and directly applicable to the Capstone Project, where students are expected to conduct independent research.

Critical Thinking and Data Analysis: Students learn to approach information critically, evaluate evidence, and draw sound conclusions. This analytical mindset is essential in science and in crafting a compelling Capstone Project that demonstrates a deep understanding of a chosen topic.

Scientific Communication: The course helps students develop effective communication skills, enabling them to present their findings clearly and persuasively, both in written and oral formats. This skill is vital for sharing research results within the scientific community and defending the Capstone Project before a panel.



2. Application in Real Business and Management

Informed Decision-Making: In the business world, decisions must be based on solid evidence. The course equips students with the tools to conduct market research, analyze competitor strategies, and evaluate the effectiveness of various business initiatives. This data-driven approach minimizes risks and maximizes opportunities.

Problem-Solving: Businesses constantly face challenges. The course teaches students to identify problems, gather relevant data, analyze the root causes, and develop effective solutions. This structured problem-solving approach is invaluable for managers at all levels.

Performance Evaluation: The ability to measure and compare results is essential for continuous improvement. The course enables students to track key performance indicators, identify trends, and make data-driven adjustments to optimize business outcomes.