How to define your target market (with segmentation examples)

#productmarketing #targetmarket #marketsegmentation

Good marketing starts with knowing who you're talking to and why.

In this video, we demystify the key differences between market segmentation and target markets and show you how to use both strategically to boost your marketing performance.

📖 Quick definition of both these terms:

A target market refers to the entire group of customers or potential customers for a product or service. It's the total addressable demand for what you sell.

A target segment is a specific portion of that broader target market. It's a subgroup defined by shared characteristics and needs.

📓 What we unpack:
→ What market segmentation really means, and the four key types to know.
→ How to use segmentation to understand your audience better.
→ What a target market is—and why choosing the right one matters.
→ How segmentation and targeting work together to shape a winning go-to-market strategy.
→ Examples of segmentation in action, from tech products to strategic messaging.

Want to learn more? Get Market Research Certified: https://bit.ly/market-research-certified

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