Introduction to Organizational Behavior Management (OBM) for Safety Leaders

Your Safety Rules Don't Fail. Your People's Behavior Does.

Despite having the best safety management system in the world, your operations are at risk if your people's behavior doesn't align.

The evidence is stark across high-risk industries:

Incident investigations repeatedly show "human error" as the root cause
Employees know the rules but don't follow them consistently.

Traditional compliance approaches create resistance, not commitment
Safety cultures deteriorate despite increasing investment in programs and training

The real problem isn't your safety system—it's the behavior patterns that undermine it every day.

And here's what makes this crisis worse: Most organizations try to fix behavior problems with more rules, more discipline, and more surveillance.

This approach creates fear-based compliance at best, and active resistance at worst.

But there's a better way—one backed by 50 years of behavioral science.

Watch the replay if you missed our groundbreaking online live session on Organizational Behavior Management (OBM)—the scientific approach to understanding, measuring, and improving workplace behavior that transforms safety from a compliance burden into a competitive advantage.

Featured Expert Panel:

𝗥𝗼𝗯𝗲𝗿𝘁 𝗱𝗲𝗻 𝗕𝗿𝗼𝗲𝗱𝗲𝗿 - Founder, Trigono B.V. and Author of "Organizational Behavior Management: An Introduction" Robert is one of Europe's leading OBM practitioners, having helped organizations across multiple industries transform their safety cultures through behavioral science. His work demonstrates how positive reinforcement and systematic measurement create sustainable behavior change that compliance approaches cannot achieve.

𝗔𝗺𝗮𝗱𝗼𝗿 𝗕𝗿𝗶𝗻𝗸𝗺𝗮𝗻 - Founder and Principal Consultant, Technique Works B.V.
With over 20 years leading HSEQ in petrochemical logistics and manufacturing, Amador has applied OBM principles to transform safety performance in high-risk operations across the GCC region. He specializes in helping leaders move from rule enforcement to behavior influence, creating safety cultures where people want to work safely, not just comply.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:

Why behavior—not rules—determines your safety outcomes and how to shift from compliance monitoring to behavior influence
The science of positive reinforcement and how leading organizations use it to create lasting behavior change without fear or punishment
How leaders set the behavioral benchmark through their own actions and create the conditions for safe behavior to flourish
The systematic OBM approach to identifying critical safety behaviors, measuring them, and improving them consistently
Real case studies from high-risk industries showing how OBM transformed operations from reactive incident management to proactive behavior excellence
Practical tools you can implement immediately to influence behavior and build a safety culture where people choose to work safely

Live Q&A session to address your specific behavioral challenges

𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗜𝘀 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:

This isn't another session about safety culture that tells you culture matters but doesn't show you how to change it. You're learning from:

A behavioral scientist who literally wrote the book on OBM (Robert)
An HSEQ practitioner who's applied Behavior Based Safety in the toughest operational environments (Amador)

You'll get the science AND the real-world application—no theory without practice, no concepts without implementation guidance.

𝗪𝗵𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝘁𝘁𝗲𝗻𝗱:

HSEQ Directors and Managers
Operations Leaders in high-risk industries
Safety Culture Champions
Plant Managers and Site Leaders
HR Leaders focused on behavioral change
Anyone frustrated with traditional change management approaches

𝘛𝘩𝘦 𝘵𝘳𝘶𝘵𝘩 𝘪𝘴 𝘴𝘪𝘮𝘱𝘭𝘦: 𝘉𝘢𝘥 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳 𝘸𝘪𝘭𝘭 𝘳𝘶𝘪𝘯 𝘺𝘰𝘶𝘳 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴. 𝘎𝘰𝘰𝘥 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳 𝘸𝘪𝘭𝘭 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘵𝘩𝘦𝘮.

And only leaders who understand how to influence behavior—not just enforce rules—will build the safety culture their organization needs.

Stop managing compliance. Start influencing behavior.

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