How This Founder Built a Billion-Dollar Ethical Egg Business
Автор: Freethink
Загружено: 2021-02-18
Просмотров: 132528
This chicken farmer has a lesson to share about how to run an ethical business.
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Running an ethical business requires a genuine consideration of the degree of fairness and integrity in all areas of a company’s operations. This is primarily demonstrated in the way a company interacts with its stakeholders.
Vital Farms, a growing company known for its sustainably produced food, has mastered the art of business ethics. The company has created a culture which equally focuses on the welfare of all stakeholders – even the ones laying the eggs.
The company’s “Girls on Grass” policy requires that all animals have a year-round, free-range lifestyle. It’s also incredibly conscientious of its environmental impact – the farm doesn’t use herbicides or pesticides, and farmers practice pasture rotation.
And its ethical business practices are working – Vital Farms is now the nation’s top provider of pasture-raised eggs. Consumers want to support socially conscious companies like Vital Farms, because they represent more than a product, but a movement toward positive change.
See the full article about Vital Farms here: https://www.freethink.com/videos/ethi...
This video was created in partnership with Conscious Capitalism.
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