Marketing Technology Strategy: What Is MarTech? | Oxford Saïd

The accelerated use and integration of applications, algorithms, software, and smartphones is revolutionising how brands reach and engage with audiences.

In this video, Andrew Stephen, Programme Director of the Oxford Digital Marketing: Disruptive Strategy Programme, discusses the practical applications of #martech and how it can help brands better support their customers.

This Oxford Saïd programme is specifically designed for those who want to harness digital innovation in marketing and understand the opportunities that emerging trends and technologies offer organisations or clients.

Guided by expert faculty, you’ll investigate how consumer behaviour and media consumption have evolved, and learn how to capitalise on the power of social media, emerging technology, and digital channels in your marketing strategy.

Eight weeks, entirely online.

View course:
https://www.getsmarter.com/products/o...

Learn more about marketing with Oxford Saïd:
https://oxford-onlineprogrammes.getsm...


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