#361

I speak about the challenges of setting prices for B2C and B2B customers. I share why B2C is more price-sensitive and talk about Podsqueeze’s shift to bigger B2B clients. I give examples from other SaaS companies—how some only show enterprise pricing and others adjust based on value or usage. I talk about Podsqueeze’s new pricing strategy for enterprise clients and my lessons from past mistakes. If you want to connect or have questions, reach out on Twitter or LinkedIn.






Twitter: https://x.com/wbetiago


Linkedin:   / tiago-ferreira-48562095  






Timestamps por PodSqueeze


Introduction and Episode Overview (00:00:01)  


Podsqueeze’s B2C Beginnings (00:01:35)  


Transition to B2B and Hitting a Growth Plateau (00:03:07)  


First B2B Sales Meetings and Pricing Challenges (00:06:21)  


The Challenge of Serving Both B2C and B2B (00:07:53)  


Example 1: Get Vocals’ B2B-Only Flexible Pricing (00:09:20)  


Example 2: Turnkey’s Value-Based Pricing (00:12:04)  


Example 3: SendGrid’s Usage-Based Tiered Pricing (00:14:41)  


Podsqueeze’s Pricing Adjustments and Negotiation Issues (00:17:18)  


Future Plans: Unlimited Enterprise Plan and Flexibility (00:18:26)  


Conference Preparation and Closing Remarks (00:20:42)