Economic Downturn? Smart SaaS Companies Are Doing THIS - Carter Harkins

Carter takes us through what businesses should do to survive an economic downturn.

👉 Watch other full interviews with 7-figure SaaS founders & experts here:    • The StartupSauce Podcast (Full-Interviews)  

Carter Harkins is a serial entrepreneur co-founding companies like Closing Commander and Future Now Marketing. He is also the co-host of the BCP show - a podcast that helps blue-collar service business owners to grow their businesses.

Expect to learn:
Why you need a second product if you want to build a large SaaS business
How your SaaS can survive an economic recession
What you need to do to go from an agency to a SaaS business
How to sell services when the value isn't immediately visible
Why you should consider a merger rather than an acquisition

Carter's Stuff:
https://futurenowmarketing.com/
https://bcpshow.com/
https://about.closingcommander.com/

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NEXT STEPS
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1 - Like this video & subscribe to the channel (this helps me to get more top-tier guests on the show)
   / @ryan-wardell  

2 - 🆓Download my FREE list of 320+ websites and directories where you can submit your SaaS and get backlinks and traffic:
https://www.startupsauce.com/list

(I’ll also send you some more helpful goodies and resources via email after this as well)

3 - Check out the best bits from my other interviews with 7-figure SaaS founders & experts here:
   • The StartupSauce Podcast (Full-Interviews)  

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VIDEOS TO WATCH NEXT:
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👉Why The Startup Accelerator Model DOESN'T work - and what you should do instead:
   • Why The Startup Accelerator Model DOESN'T ...  

👉Spiciest Takes from 7-Figure SaaS Founders & Experts (Controversial!)
   • Spicy Takes of 2024  

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HELP TO GROW YOUR SAAS BUSINESS
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🆓 Download my FREE list of 320+ websites and directories where you can submit your SaaS and get backlinks and traffic:
https://www.startupsauce.com/list

Making $5K-$500K MRR (or more)?
➡️ Join the StartupSauce SaaS Founder Mastermind Community
Learn from founders 1-2 steps ahead of you
https://www.startupsauce.com/

Making less than $5K MRR?
➡️ Join the SaaSMarketing Subreddit
Learn marketing tactics that will help you get initial traction
  / saasmarketing  

If you need 1:1 help I also do coaching and sometimes fractional CMO work, contact details below.

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ABOUT ME
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Hey 👋 I’m Ryan, entrepreneur, marketer and founder of the StartupSauce SaaS Founder Community. I interview 7-figure SaaS founders & experts based outside Silicon Valley and discover the secret sauce behind their success. Whew, that’s a lot of alliteration…

If you’re a SaaS entrepreneur looking for practical, real-world advice on how to grow your business, from people who’ve actually done it… you’re in the right place!

PS: Some of the links in this description are affiliate links that I get a kickback from occasionally 😜

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GET IN TOUCH
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Want to be a guest? Partner with me? Work with me?

Email: [email protected]

Website: https://www.startupsauce.com/
LinkedIn:   / ryanwardell  
Instagram:   / ryan_wardell  
Twitter/X: https://x.com/ryanwardell87

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TIMESTAMPS
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00:00 Start
00:10 How to ride out an economic storm
03:55 What not to cut during a recession (hint: it’s marketing)
08:04 Carter’s business and what it is and who it is for
15:56 How do you reach Home service?
18:03 Real-world sales isn’t always digital (meet buyers where they are)
19:24 Going from agency to Saas
23:30 What to do if your tech co-founder leaves?
26:27 How to manage both agency and software
31:30 Funded vs bootstrapped: building your kind of business
33:42 Services vs Software - the biggest differences in marketing and sales
39:00 Why am I not at the top? (And how to approach it)
40:54 Price anchoring
46:42 Why does a price ceiling matter?
48:03 Grandfathered pricing: when to raise it?
57:16 Why Carter chose a merger over an acquisition
53:29 Agency or SaaS? Carter’s take
59:57 Carter’s recommended tools
01:03:13 Getting in touch with Carter

#saas #startup #agency #survivingarecession