Why Does Everyone GET THIS WRONG

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In this episode, we go deep on three things photographers love to argue about — sensor size, sharpness, and expensive lighting.

We start by unpacking sensor size: what actually changes between full-frame, medium format and large sensors, and what doesn’t. Is bigger really better, or is it just marketing dressed up as physics?

Then we break down a $44,000 one-light setup — why anyone would spend that kind of money on a single light, what you’re really paying for, and when (if ever) it makes sense in commercial photography. No gear worship, just real-world use cases.

Finally, we tackle real sharpness vs post-production sharpness. What does “sharp” actually mean? How much comes from optics, sensor, technique and lighting — and how much is created later in retouching? We talk about where sharpening adds value, where it falls apart, and why clients often can’t tell the difference.

This episode is for photographers who want to understand why things work, not just be told what to buy.

Topics covered:
– Sensor size myths and realities
– Full-frame vs medium format in real jobs
– The truth behind a $44k one-light setup
– Optical sharpness vs digital sharpening
– How lighting affects perceived sharpness
– What actually matters to clients

If you enjoy honest conversations about photography, gear, lighting and the business behind it, subscribe and join the discussion.

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