I posted the same video to Reels, TikTok and Shorts. Here’s what happened.

For the past six months, I’ve been posting the same short-form videos on Instagram Reels, TikTok, and YouTube Shorts—and the results are pretty fascinating. Today I wanted to talk about my theory for how to grow on all three of these platforms using just one strategy.

If you’ve ever wondered whether you should repost your content or create unique videos for each platform, this experiment was designed with you mind, my friend. I also dive into why some videos performed differently depending on the app, and how that can help you fine-tune your own content strategy for Reels, TikTok, and Shorts. Whether you’re a small creator trying to grow your audience or an experienced content creator looking to maximize reach, these insights will help you save time and work smarter.

By the end, you’ll know if it’s worth posting the exact same video everywhere—or if you should tweak your strategy for each platform.


🎬 Get my team of editors to edit your YouTube videos! 👉🏻 https://www.creatorlymedia.com

🚐 Watch my van life / travel channel    / @katieanddan  

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📕 TABLE OF CONTENTS 📕
00:00 I posted the same video to Reels, TikTok, and Shorts.
00:27 it’s time for a data deep dive!
01:03 case study #1 influencer camera angles series
01:55 Instagram Reels data analysis
02:35 how many followers did I gain from these Reels?
04:56 my Reels follower growth theory
05:59 what does this data teach us about Instagram Reels growth?
06:19 YouTube shorts data analysis
07:02 did these YouTube shorts lead to long-form viewership?
07:41 YouTube Studio DEEP DIVE 🤿
10:02 TikTok data analysis
11:11 TLDR - this is what you need to know about short form strategy
11:52 ❌ the EXCEPTION
14:20 how to post your videos to Reels, TikTok, and Shorts WITH trending audios
17:08 Case Study #2: Shipping my van to Europe series
20:19 the difference between Instagram strategy and TikTok strategy: my theory
21:50 Case Study #3: Edinburgh Travel Content one-off
23:31 Screen shot these content calendars!
24:01 Goal = YouTube Growth (hard mode!)
25:56 Goal = YouTube Growth (easy mode!)
26:20 Goal = Instagram and TikTok Growth (hard mode)
27:05 Goal = Instagram Growth (easy mode)
27:27 Goal = balanced (for hybrid creators like me!)
28:30 okay, but we gotta talk about going viral





🔗 LINKS 🔗
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission at no extra cost to you. thanks for supporting the channel!

🎧 where I get music for my videos: www.katiesteckly.com/artlist and https://share.epidemicsound.com/6x4f73

📹 Camera Gear:
Main camera: https://geni.us/kszve1
Lens: https://geni.us/ks1625
Vlog camera: https://geni.us/kszve10ii
Microphone: https://geni.us/djimicmini
Tripod: https://geni.us/ksulanzi

👉🏻 See all my gear here: https://katiesteckly.com/gear

👋🏻 ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small agency that provides video editing services for YouTubers and podcasters. If you want our help or just want to learn more, check out https://www.creatorlymedia.com

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