The Rise and Fall of Max Factor

Max Factor was not only a brand but a person. Actually, it was Max specifically who would grow the business in its early years due to his exceptional cosmetic talents, seeing a need and filling it. Over the years he innovated in so many ways, waterproof mascasa, popularising foundation, grease paint for the movie screen, popularising the word make-up entirely, the man grew the cosmetic industry from a new beginning. However, following his shocking untimely death, things would never be the same again

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Affiliate Links for Books Used:
Willett (2010) The American Beauty Industry Encyclopaedia: https://amzn.to/4ee09JL
Basten (2012) Max Factor: The Man Who Changed Makeup: https://amzn.to/3z6BCYd
Thomas (2016) Max Factor and Hollywood: A Glamorous History: https://amzn.to/3XwZv4y