How to increase brand value

branding

brand

marketing

consumers

Capital Ideas

University Of Chicago Graduate School Of Business (College/University)

Pepsi

PepsiCo

Ann Mukherjee

advertising

Автор: Chicago Booth Review

Загружено: 10 июн. 2015 г.

Просмотров: 2 961 просмотр

Описание:

"Consumers aren't interested in 'what's the latest'," says Chicago Booth alumna and President of Global Snacks Group and PepsiCo Global Insights Ann Mukherjee in this excerpt from The Big Question.

Watch "The Big Question: What is the value of a brand" in full at • What is the value of a brand?

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