Why Your 3D Data Doesn't Sell (It's Not Technical)

In this episode, I’m joined by ‪@BertAzizoglu‬ , co-founder of ‪@NUBIGON‬ , to talk about one of the biggest challenges in the reality capture industry:

👉 Doing great technical work is often not enough. You have to communicate it visually.

We go deep into laser scanning, photogrammetry, SLAM, aerial LiDAR, Scan-to-BIM and 3D Gaussian Splatting — and mainly into how to turn complex 3D data into visuals that clients actually understand and buy.

This episode is about marketing, communication, and storytelling with 3D data, not just technology.

🔥 What you’ll learn in this episode

✔️ Why the people paying the bills are usually not technical
✔️ Visualization as a communication tool, not just a viewer
✔️ Why video beats point clouds, viewers, and specs
✔️ How Nubigon evolved into a marketing tool for reality capture
✔️ Practical examples from Scan-to-BIM, AEC, industry & heritage
✔️ Why 3D Gaussian Splatting is not a hype
✔️ How to present point clouds, BIM & hybrid datasets clearly
✔️ What makes a reality capture video actually engaging

⏱️ Timestamps

00:00 – Why doing great technical work is often not enough
02:55 – Reality capture, LinkedIn & content evolution
04:55 – “We are in a sexy industry” – why visuals matter
07:50 – Instagram vs LinkedIn for reality capture content
09:20 – How Nubigon realized visualization ≠ communication
12:55 – Showing real projects instead of talking about features

13:15 – Client showcase: hybrid assets, Gaussian splats & animation
15:10 – Animating external 3D assets (glTF, Sketchfab)
16:00 – Scan-to-BIM explained visually
18:20 – Revit + point cloud auto-alignment
21:15 – Split clip animations (point cloud vs BIM)
25:20 – Classified point cloud animations
28:50 – Cinematic camera movements for non-filmmakers
32:55 – 3D Gaussian Splatting: hype or future?

34:30 – Gaussian splats vs traditional scanning
36:10 – Who is Nubigon really for?
38:40 – Should you sell renders or use them as marketing?
40:50 – Why video is the ultimate client deliverable

🏆 Video of the Year – Award Nominations

42:47 – 🎬 START of Video of the Year nominations & judging
44:50 – Nominee #1 – Scan-to-BIM storytelling
48:05 – Nominee #2 – Classified LiDAR & heritage site
54:30 – Nominee #3 – City-scale Gaussian splatting
57:30 – Nominee #4 – Industrial simulation & construction planning
59:15 – Nominee #5 – Cultural heritage & X-ray visualization

1:05:30 – Community voting begins
1:14:05 – Jury commentary & favorite picks
1:17:35 – 🏆 Winner announcement – Video of the Year

🧠 Key takeaway

Accuracy doesn’t sell.
Visualization does.

If your client understands your work in 5 seconds,
you’ve already won.

🎯 Who should watch this?

✔️ Reality capture service providers
✔️ Laser scanning & photogrammetry professionals
✔️ AEC & BIM teams
✔️ Hardware manufacturers & resellers
✔️ Anyone working with 3D data who wants more clients

🔎 Topics covered (AI & search optimized)

Reality Capture, Laser Scanning, Photogrammetry, SLAM, Aerial LiDAR,
Scan-to-BIM, 3D Gaussian Splatting, Point Clouds, BIM Visualization,
AEC Marketing, Digital Twins, Construction Tech, 3D Visualization

If this helped you, like, subscribe & share — it helps push quality 3D industry content further 🚀
Drop your questions in the comments 👇