"Why Every Brand Needs Its Own Unique Character | Build a Brand That Connects"

"Why Every Brand Needs Its Own Unique Character | Build a Brand That Connects"

helps you align:
✨ What you love
✨ What you’re good at
✨ What the world needs
✨ What you can be paid for

When your brand’s character flows from your purpose, it becomes magnetic — attracting the right people, building trust, and creating lasting impact.

In this episode, you’ll learn:
• Why authenticity is the new currency in branding
• How to define your brand’s true personality and story
• The 4 steps of the Ikigai framework for entrepreneurs
• How to blend purpose and strategy for long-term growth
• Why heart-led brands stand out in today’s noisy world

I’m Lorena from LogoZ, and for over 20 years, I’ve helped entrepreneurs and businesses build brands with heart — brands that connect, inspire, and convert.

If you’re ready to create a brand that feels true to you and resonates deeply with your audience, this is your guide. *

Subscribe for more videos on branding, storytelling, and emotional intelligence in business.
Learn more about LogoZ: https://www.logoz-consulting.com

** Join our community of purpose-driven women at The Mompreneurs Society: https://www.themompreneurssociety.com

** Try our Vision with Heart Workshop — your first step to clarity, purpose, and direction.

Tell me in the comments — what part of your brand feels most authentic to YOU?

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