Think Like a Product Manager by VP of Product at Lynda (LinkedIn)

Product Management Event in San Francisco about how you can think like a Product Manager.

📆 Check out upcoming events: https://prdct.school/events
ℹ Find out more about us: https://prdct.school/44f6WNW

Product Managers must balance four very different and sometimes conflicting mindsets when approaching ideation, creation, and delivery of high-value products. These are Exploration, Analysis, Critique and Evangelism. No matter what stage in the product life cycle, simultaneously and deliberately viewing your product through these perspectives will help avoid common pitfalls and help deliver a superior solution.

Ken Sandy talked about how to learn the relative advantages of each of the four mindsets: how Exploration drives innovation, Analysis drives understanding, Critique identifies risks, and Evangelism provides a path to delivery. He also discussed how to put execution in context, as your role is to build the right product, not to build the product right, and how to understand your "go-to" strengths vs. where you need to consciously practice.


Ken Sandy is a 20-year veteran in the consumer internet industry. He has led Product Management teams at an executive level at both fast-growth, start-up companies looking to break into new markets, and at incumbents attempting digital transformations amidst industry disruption.

Ken is currently a Product Consultant and Executive Coach. Previously, Ken was Vice President of Product at Lynda.com - an online education company acquired by LinkedIn.

Chapter 1 1:00 What the talk is about
Chapter 2 3:00 Exercise about your 2nd favorite product
Chapter 3 10:12 The four product manager mindsets
Chapter 4 11:40 Explorer mindset
Chapter 5 16:20 Analyst mindset
Chapter 6 32:00 Challenger mindset
Chapter 7 36:20 Evangelist mindset
Chapter 8 41:30 5 common ideation pitfalls
Chapter 9 42:20 Exercise: which mindset are you?
Chapter 10 48:10 Questions from the audience


ABOUT US:
We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2kak5ak

Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.

Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles.

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.

If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2x2bAnK

📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A

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