The Supervillain Era of Healthcare Influencers

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Nowadays, we’re social media influencers pop up in places we’d never expect. Especially in healthcare where experts are sharing their knowledge while gaining large followings and fame. We’re talking about Dr. Kenny Smiles and Dr. Roxy. Both are famous on TikTok for creating content around their professions of Dentist and Plastic Surgeon. At first glance, it seems like people having fun on the internet while cultivating an audience interested in their line of work. Funny content like roasting a patient’s teeth and what cosmetic procedures to get so you can fit in with beauty standards - the basics! But once you dig a little deeper you realize the line between professional and content creator starts getting blurred. The parasocial relationship they built with their fans doesn’t seem the most ethical since they’re putting clout over the safety of their patients. Are doctors supposed to be our cool internet-famous friend who happens to know how to do surgery? The Supervillain Era of Healthcare Influencers #edvasian