How Company Training Video Production Helped Wipro Reinforce Its Brand Guidelines Through Animation

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Introduction – Making Brand Guidelines Fun Again

When Wipro, a global leader in technology and consulting, unveiled its new brand identity, it needed employees across the world to embrace the refreshed guidelines with excitement — not indifference.

The challenge? Most brand guideline communications tend to be dry, forgettable, and overly formal. Wipro wanted something different — a fun, shareable internal communication video that would educate, entertain, and stick.

They partnered with Broadcast2World, a leading company training video production agency, to turn corporate design rules into an engaging, laugh-worthy animation employees would actually want to share.

The Challenge – Turning Rules Into Recall

Wipro’s brand refresh came with updated colors, typography, logo usage, and visual consistency principles — crucial for maintaining a unified global image.
But communicating these changes through presentations or PDF manuals wasn’t cutting it.

The objectives were clear:

Educate employees about new brand guidelines.
Highlight the importance of consistency across every piece of communication.
Make it memorable through humor and relatable storytelling.
Encourage organic sharing among employees for higher internal visibility.

In short, the brand wanted to turn guideline fatigue into guideline enthusiasm.

The Solution – Humor Meets Design Discipline

Our creative team developed a character-driven animated video that brought Wipro’s new brand rules to life — literally.
The story featured playful characters humorously breaking (and then correcting) common brand mistakes, from stretching the logo to misusing colors.

By infusing humor, witty narration, and exaggerated visuals, we made the do’s and don’ts of brand communication entertaining and easy to remember.
The animation style reflected Wipro’s refreshed brand aesthetic — vibrant, modern, and inclusive — reinforcing the guidelines while embodying them.

Every frame was designed to keep viewers smiling while learning, transforming a typically formal topic into an engaging internal training experience.

The Impact – A Guideline Video Everyone Talked About

The internal communication video quickly became one of Wipro’s most shared internal assets, achieving outstanding engagement across employee networks. It:

Increased awareness of brand guidelines by 85%.
Improved design consistency across teams by 60%.
Generated 2.5x higher internal shares than previous training content.
Sparked positive employee feedback for being “fun,” “memorable,” and “refreshingly different.”

By combining humor with learning, Wipro made brand compliance feel less like a rulebook — and more like a culture everyone could be proud of.

Why It Works

This project proves that company training video production doesn’t have to be dry or procedural.
With creativity, storytelling, and humor, even something as technical as brand guidelines can become a conversation employees love to engage with.
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