Chapter 1: How to Choose a Research Approach | Qualitative, Quantitative, or Mixed?

Learn how to select the right research approach for your study—qualitative, quantitative, or mixed methods. Based on Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by Creswell & Creswell (6th Edition, 2023), this video walks you through the three core components of a research approach: philosophical worldviews, research designs, and research methods. We’ll also explain how your research problem, experience, and audience shape your choices.

🎓 Perfect for MPH, MHA, education, social science, and graduate research students.

📘 Textbook Reference:
Creswell, J. W., & Creswell, J. D. (2023). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (6th ed.). SAGE Publications.

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