How Community Drives Client Retention | Community ROI with Luke Zimmer

“Retention is proof your community is working, even if it's quiet.”

In this episode, we discussed how to tie community goals to business strategy through member retention, smart metrics, cross-team collaboration, and human insight, in particular:
👉 Going beyond vanity metrics to find meaningful value.
👉 Engaging lurkers and gathering hidden insights.
👉 Turning passive marketing messages into active community conversations.
👉 Why less visible activity doesn't always mean less value.
👉 How AI can support (but not replace) human community sense.


Join Yurii Lazaruk, the Community Consultant, and Luke Zimmer, the founder of Skariphos Consulting, where he, with a background in journalism, anthropology, and nearly a decade in the nonprofit world, brings both strategy and heart to community building and helps nonprofits and associations build inclusive, deeply-engaged online communities!


Connect with Luke and Yurii on Linkedin:
  / lthzimmer  
  / yurii-lazaruk-community-consultant  


Timestamps:
00:00 Meet Luke Zimmer
01:40 What is a Community for Business?
04:33 Defining Community Goals
05:41 Measuring Community Impact
07:19 Retention as a Community Goal
09:10 Qualitative vs. Quantitative Community Insights
14:17 Engaging Lurkers and Less Active Members
16:01 Community Activity Benchmarks
18:19 Internal Teams & Community Impact
21:29 Membership, Marketing, and IT Teams
25:06 Community as a Horizontal Team
27:19 Building Relationships with Other Teams
29:18 Discussing Challenges & Bad News
31:03 Using AI in Community Building
34:50 Identifying Community ROI

#communityROI #communitybuilding #businessgrowth