Why Customers Want to Give You Money (If You Let Them)
Автор: salenaknight
Загружено: 2025-08-28
Просмотров: 27
The holiday season isn’t just about discounts—it’s about psychology. In this episode of the Bringing Business to Retail Podcast, Salena Knight dives into why your customers are already primed to spend, and how you can capture that demand without racing to the bottom.
Inside, you’ll learn:
Why customers allocate holiday spending months in advance
The hidden psychology behind gift-giving (and how it flips price sensitivity)
How urgency and deadlines drive sales—even at full price
Why “showing up” matters more than discounting
The difference between scrambling last minute vs. executing a plan
If you’ve ever dreaded Black Friday because you don’t want to slash your prices, this episode will help you rethink your approach and create holiday campaigns that actually work.
👉 Want to maximize Q4 this year? Join me inside the Scale Your Store Accelerator https://scaleyourstore.com
💬 Tell me in the comments: What’s one thing you’re doing differently for Black Friday this year?
🔗 Connect with me:
Instagram: / thesalenaknight
Podcast: Bringing Business to Retail (available on all platforms)
#Retail #Ecommerce #HolidaySales #BlackFriday #SmallBusiness #RetailStrategy
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