Jeff Borschowa: Stop Searching for a Map; Find Your Lighthouse (Perfect Prospect Persona)

🚨 Are You Working Harder Than You Need To?

The Founder's Dilemma

If you are a visionary founder who feels lost despite your success, working long hours, and wondering why your brilliant ideas feel scattered, this episode is your urgent wake-up call.

The fog is not the problem—it's an invitation.

In this solo session, Jeff Borschowa tackles the single most critical foundation for sustainable business growth: The Perfect Prospect Persona (PPP). This isn't just theory—it’s the clarity you crave to stop feeling "Fogbound," "Drifting," or "Storm-Tossed" and start scaling with alignment.
Stop building systems that choke your creativity. Start remembering how you were always meant to move.

For the visionary entrepreneur, the core problem is often too much time spent on activities that keep you busy but don't generate results. This episode cuts through the noise and provides the surgical clarity you need:
The Unbreakable Rule of Clarity: Why a lack of confidence in defining who you serve guarantees that your business will struggle or be unnecessarily hard.

The 3 Ways to Specialize: Discover the three primary methods for slicing your client base—and why "specializing by problem solved" is the key to unlocking location- and industry-agnostic freedom for your business.

Meet Patricia Parker, The Scalpel: Learn why expert Jeff Borschowa created a specialist Custom GPT named Patricia Parker for one singular task: creating and refining your Perfect Prospect Persona.

The Power of Boundaries: Understand the "Scalpel Rule" and why asking a specialist to do generalist work leads to mediocre or terrible outcomes. This lesson is not just for your AI tools—it's a critical boundary for your own zone of genius.

The Emotional Framework: Dive into the four emotional pillars—Fears, Frustrations, Wants, and Aspirations—that form the core of Patricia Parker’s persona framework, ensuring you connect with your ideal clients on a level deeper than just strategy.

Obsession vs. Passion: Why being genuinely obsessed with every detail of your customer's pain points is the fastest path to developing products that naturally increase revenue and reduce marketing effort.

“If you know who you serve and you do it well, you can then decide, do I add another avatar or do I go deeper into this existing avatar and expand my geography?”

“If you're going to fix three different problems, you would rather bring in three different experts, not get one expert in one thing to dabble as a generalist in the others.”

“The goal is not to banish it. It’s to learn how to move within it... They’re looking for someone who will name the fog without pretending it isn’t there.”

Your vision is a gift. Stop sand-papering off pieces of yourself to fit into someone else's system. Clarity isn't something you find; it's something you remember.

Want to keep the conversation going?
If you believe the Perfect Prospect Persona is relevant to your business, let's chat about how specialists like Patricia might be able to help you find your clarity.

Connect with Jeff Borschowa: ⁠  / jeff-borschowa⁠  

Play with Patricia Parker here:
⁠https://chatgpt.com/g/g-8hDAQSutp-pat...