Measuring Marketing Effectiveness: How to Know What’s Working

For show notes and resources mentioned in this video: https://97thfloor.com/blog/alex

Your marketing efforts are what connect you with your clients. But while content may still be king, sometimes its crown can be difficult to pin down. How can you know when your marketing is working effectively? Sure, measuring results is easy when you’ve got cold, hard data to back them up, but when it comes to identifying which campaigns are resonating with people and inspiring action, that can be a bit more difficult. Which metrics should companies be measuring? Which ones should they let slide?

In this video clip from the video “Brand Experience: Harnessing Emotion to Drive Success” (part of the 97th Floor Mastermind Interview Series), Shante Schroeder and Purple Inc. CMO Alex McArthur explore the best metrics for measuring marketing effectiveness, and share unique insights into the importance of ongoing experimentation and testing. After all, even successful campaigns eventually fade, and if you aren’t following up with tests to determine what it was that made those campaigns successful, then your marketing is really just a shot in the dark.

For more marketing insights, check out the rest of the 97th Floor Mastermind Interview Series and visit https://97thfloor.com/.