Walt Disney Pictures (America) Logo History 1983-Present

Background: Walt Disney Pictures (branded and credited as Disney since 2011) is an American film production studio owned by The Walt Disney Company. The studio is the flagship producer of live-action feature films, and is based at the Walt Disney Studios in Burbank, California. Animated films produced by Walt Disney Animation Studios, Pixar Animation Studios, and the former DisneyToon Studios are also released under the studio banner. Originally reorganized from Walt Disney Productions (now "The Walt Disney Company") as the live-action division of Disney, today it is one of Hollywood's major film studios.

After Walt Disney died on December 16, 1966, his brother Roy O. Disney took over Walt Disney Productions and oversaw the release of films such as The Jungle Book, The Happiest Millionaire, and Bedknobs and Broomsticks. Roy died from a stroke in 1971, shortly after the opening of Walt Disney World. Walt's son-in-law Ron Miller began running the studio with the help of Walt and Roy's associates Card Walker and Donn Tatum. This era of leadership at Disney is widely associated with a series of ambitious live-action flops such as The Black Hole and Tron (however, most of these films have since gained a cult following). Despite Disney's live-action struggles, the animation unit continued to have success with films such as Robin Hood. During his tenure, Miller established Touchstone Pictures and rebranded the live-action film division as Walt Disney Pictures in 1983, while Buena Vista was rebranded Buena Vista Pictures Distribution, with its opening card being dropped in favor of a simple in-credit text. In 1984, a corporate takeover led by Walt's nephew Roy E. Disney led to Michael Eisner and Frank Wells (the latter of whom died in a helicopter crash in 1994) taking over the company. After the failure of The Black Cauldron, Eisner and Wells revived the struggling animation division, now helmed by Roy E. Disney with their new project, The Little Mermaid, which led to the "Disney Renaissance" of the 1990s. In 1995, Disney began distributing films made by Pixar, buying the company outright by 2006. Disney retired the Buena Vista brand on films in 2007, with "Walt Disney Studios Motion Pictures" taking its place. In 2011, the film division's name was abbreviated, now referred to simply as "Disney".

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