Leveraging Amazon Ads for global expansion, with b.box

e-Comas CEO Jérôme de Guigné sat down with Jason Mullen from b.box in Amazon Ads’ Partner Content Studio at Amazon Accelerate 2025.

In this session, they chat about the story of b.box for kids, the founders and how the brand has been leveraging the different Amazon Ads capabilities to grow brand awareness, acquire new clients and expand internationally.