From CrossFit Rehab to Corporate Wellness | Chad on Building NRG Physio for Employers

Discover how Chad, founder of NRG Physio, transformed his career by shifting from a thriving B2C physical therapy practice into a fully B2B corporate wellness company. After leaving the traditional PT world, Chad began by helping individual athletes — but soon realized employers were desperate for better solutions around musculoskeletal health, work comp claims, and employee well-being.
In this conversation, Chad shares the challenges, breakthroughs, and mindset shifts that shaped NRG Physio’s evolution. From letting go of B2C systems that were “working” to learning the power of in-person relationships in B2B, Chad opens up about what it really takes to scale a service business in the employer wellness space — without sacrificing family, hobbies, or mental health along the way.
👉 What you’ll learn in this video:
✅ Why Chad left corporate PT to start NRG Physio
✅ The surprising challenges behind shifting from B2C to B2B
✅ Why digital marketing fails in B2B (and what actually works)
✅ How onsite MSK care reduces work comp costs for employers
✅ Chad’s current focus on life balance, hobbies, and intentional growth
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If you’re interested in employer wellness, physical therapy innovation, or the realities of building a service-based business, this episode will give you a grounded, honest look into the journey — from early struggles to meaningful impact.
🔔 Subscribe for more conversations with founders, wellness leaders, and workplace innovators.
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Connect with Chad – Founder of NRG Physio
📧 Email: [email protected]
🌐 Website: https://www.linkedin.com/in/chadrnowlin/
Connect with us:
💼 Rachel’s LinkedIn: https://www.linkedin.com/in/rachelgitlevich/
💼 Ray of Consciousness LinkedIn: https://www.linkedin.com/company/ray-of-co...
📧 Email: [email protected]