The Film ARG/Viral Marketing Iceberg Explained

I've come back once again to another iceberg, but for good reason. Everyone and their grandmothers have covered ARGs (alternate reality games) on the Internet because everyone and their grandmother have MADE ARGs on the Internet. However, strangely enough, ARGs made by big budget marketing companies have rarely gotten coverage, until now. Today, I'm gonna be looking at some of the most interesting ARGs and viral marketing stunts made to promote movies.

Links:
  / zelcher  
  / zelcher20  
https://letterboxd.com/zelcher20/
  / discord  

0:00 Intro
1:33 Level 1
20:38 Level 2
32:40 Level 3
43:51 Level 4
55:00 Level 5
1:05:16 Outro

ARG videos you should watch:
Cloverfield ARG:
   • What Is The Cloverfield Universe? - Inside...  
   • The (Un)Connected Universe of Cloverfield  

Why So Serious? / Batman ARG:
   • The Story Before The Dark Knight - Inside ...  
   • The Story of the Why So Serious ARG | BatF...  

The Beast / A.I. Artificial Intelligence:
   • The BEAST | A.I. ARG Mystery | DEEP CUTS  

Transformers ARG:
   • The Transformers ARG that you've never hea...  

Office Space Publicity Stunt:
   • The Story of Office Space’s Forgotten Publ...