🤖 Why Tracking Clicks / CTR Is Totally Irrelevant Today, Mainly, Due To Bots ⚠️

Your clicks and CTR may look good on paper, but bots will make that data almost meaningless in time 🤖📊.

This explains why relying on click data today (too much) can destroy your campaigns profitability 📉💥.

If you are still optimizing purely for CTR, then you're screwing yourself out of the rest of your return 🚫💸.

See why! 👀📘






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Timestamps:
0:00 Why Tracking Clicks/Click Through Rate is totally Irrelevant Today mainly, due to Bots
2:19 70-90% of Click nowadays are "Bots"
2:48 Stop stressing over your CPC going up and down
4:04 Main thing people ask about "Why is the CPC so High?"
4:07 Why is the CPC Fluctuating so much?
9:08 The Ad Platforms are algorithmically trying to trick you out of your money
11:43 Google Quality Score system
11:51 You may not like it, but it's where all the attention is now...direct AD buys is your way out!
14:05 The answer is Tracking Sales and Qualified Leads
14:17 Do a Conversion Lift Testing
18:20 Offline Conversion Tracking
18:38 Micro Conversions

Keywords: CTR bots, click bots, bot clicks, how to avoid bot clicks, click fraud, fake traffic, ad fraud, how to tell if your PPC ads are working
Hashtags: #ClickFraud #PPCTruth #AdMetrics #DigitalAds #MarketingReality