Jeremy Utley and Perry Klebahn | Ideaflow: The Only Business Metric That Matters | Talks at Google

Jeremy Utley & Perry Klebahn, of Stanford’s renowned Hasso Plattner Institute of Design (aka the “d.school”), discuss their book "Ideaflow: The Only Business Metric That Matters", which offers a proven strategy for routinely generating and commercializing breakthrough ideas. They argue that every problem is an idea problem at its core, and changing the way you think about any problem will unleash success.

We all want great ideas, but few actually understand how great ideas are born. Innovation is not an event, a workshop, a sprint, or a hackathon. It’s a result of mastering ideaflow, a practice that elevates everything else you do. Innovation is continually overhyped and oversold, yet routinely under-developed as a capability. This book sets the record straight on some foundational mindsets and practices that fuel not just repeatable innovation, but satisfaction and engagement at work and in life as well. The authors advocate a simple core principle: ideas matter. Drawing upon lessons from leading Stanford’s premier LaunchPad accelerator program and advising some of the world’s most innovative organizations Jeremy and Perry reveal that the key to creation is ideaflow—the practice that amplifies creative output.

Get the book here: https://goo.gle/3Vx4xLx.

About the Authors

Jeremy Utley the Director of Executive Education at Stanford’s d.school and an Adjunct Professor at Stanford’s School of Engineering. He is the co-host of the d.school’s widely popular program, “Stanford’s Masters of Creativity.”

Perry Klebahn is a co-founding member of Stanford’s d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO for Patagonia and as CEO of Timbuk2.

Moderated by Jana Soares.