From Uncertainty to Direction: Turning Disruption into Opportunity

speaker: Ed Gordon

Disruption is here. Budgets are shrinking. GSA is consolidating. Agencies are being told to “do more with less,” but they’re still looking for the same outcomes—cost savings, innovation, resiliency, and trust.

What’s changed is how they evaluate and procure solutions.

In this session, we’ll walk through a framework designed for project and delivery teams, technical leads, and business developers who need to deliver compelling, credible, and consistent solutions in today’s modular, AI-scored procurement environment. If you are supporting Drupal implementation in the public sector, this conversation will help you translate technical capabilities and reframe how capabilities are communicated, aligned, and selected.

We will introduce two practical frameworks. The first is the PRESS model, which helps teams align People, Requirements, Expectations, Structure, and Systems to deliver consistent and scalable performance. The second is the 3 Knows of business development—Know Your People, Know Your Portfolios, and Know Your Processes. These tools help teams connect what they do with what agencies actually need.

You will leave with practical guidance you can integrate immediately. That includes techniques for aligning delivery narratives with mission outcomes, positioning frameworks that improve internal coordination, and messaging strategies that help government evaluators see the full value of your work.

It’s a practical reset that can help Drupal implementers and public sector teams speak the same language, especially in a climate where clarity and alignment are the new competitive advantages. If your organization is navigating tighter budgets, stricter formats, and evolving expectations from federal buyers, this session will help you deliver solutions that stand out without overpromising.