How to Manage Stakeholders by Bruce McCarthy and Melissa Appel at Lean Product Meetup

Bruce McCarthy and Melissa Appel gave a talk about their new book Aligned, which is chock full of great advice on Stakeholder Management at Lean Product Meetup on July 18, 2024!

There are many books on the hard skills of product management, but not much on this critical soft skill.

“Most of your work as a product person is aligning people and keeping them aligned. Aligned is the best book I’ve come across to help build this critical skill.”
-Lenny Rachitsky, Author, Lenny’s Newsletter

Bruce and Melissa shared some of their worst stakeholder experiences. After sharing stories, Bruce and Melissa will cover the advice from their book, which includes how to:

Build rapport and trust with stakeholders
Create focus to deliver real customer value
Minimize roadmap derailment and guesswork
Have your stakeholders appreciate and support your “no”
Sustain alignment over time
Manage particularly difficult stakeholders

About the speakers

Bruce McCarthy is a serial entrepreneur and team leader. He literally wrote the book on roadmapping: Product Roadmaps Relaunched.

Melissa Appel coaches product management leaders, helping them build and manage effective teams and improve stakeholder relationships. She previously spent 20 years as a practitioner at companies of various sizes and stages.

If you would like to see more videos like this check out the following talks from past months:

▶ “Product is Hard” by Inspired Author Marty Cagan
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▶ "Product Strategy: The Missing Link" by Inspired Author Marty Cagan
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▶ “Jobs to Be Done” by Tony Ulwick:
   • "Jobs to Be Done" (JTBD) by Tony Ulwick of...  

▶ "Crossing the Chasm" by Geoffrey Moore
   • Crossing the Chasm by Geoffrey Moore - Lea...  

▶ "How to Iterate & Improve Your Product with Rapid User Testing" by Dan Olsen
   • Dan Olsen on How to Iterate & Improve Your...  

▶ "Mastering the Problem Space to Achieve Product-Market Fit" by Dan Olsen
   • Mastering the Problem Space to Achieve Pro...  

▶ Jake Knapp about his new book “Make Time” :
   • "Make Time" by Jake Knapp at Lean Product ...  

▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
   • Using Data to Set Your Product Strategy by...  

▶ For upcoming videos like this, subscribe to our channel:
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▶ Lean Product was founded by Dan Olsen https://dan-olsen.com.

▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product

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