Packaging That Sells: Beyond the Label with James Mataczynski

Packaging isn’t just a vessel—it’s a brand, a business model, and, when done right, a revenue machine.

In this episode of Branding for Breweries, I’m joined by James Mataczynski—engineer, award-winning brewer, brewery owner, and CEO of CraftCrate—to dive deep into the world of beer packaging. We explore how packaging influences purchasing behaviour, why it rarely drives people to your taproom (and what to do about it), and how to make it profitable instead of just pretty.

Expect ideas on everything from eco-conscious materials and format trends to influencer collabs, hidden messages, and wild innovation—including James’ patented new bag-in-box system.

If you’re still slapping stickers on cans and hoping for the best, this episode might just change how you think about packaging forever.


Packaging That Sells: Beyond the Label with James Mataczynski

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