I've Studied Real Estate Marketing for 31 Years: 7 Essential Frameworks for Effective Marketing

After 31 years of studying what really works in real estate marketing, I’ve discovered that every successful campaign follows proven frameworks. In this video, I break down the 7 essential marketing frameworks you can use to generate more leads, convert more clients, and build a sustainable business.

Whether you’re a new agent or a seasoned pro, these timeless strategies will help you create marketing that works in any market cycle.

👉 Stick around until the end—I’ll share the framework that has consistently built trust and long-term success in my own career.

🔑 What You’ll Learn in This Video:

Why Presence, Proof & Promotion is the foundation of every great marketing plan
How the Hub & Spoke Framework multiplies your reach and visibility
The classic P.A.S. Formula (Problem-Agitate-Solution) and how it drives action
Funnel Frameworks that guide prospects from awareness to closing
The 80/20 Rule every top agent leverages
How to build Know, Like & Trust with your audience
Why the Farming Framework is still one of the most powerful tools in real estate

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➡️ ABOUT JIMMY BURGESS
Jimmy Burgess is the Chief Coaching Officer for HomeServices of America. He has been recognized as one of the Top 200 Most Influential People in Real Estate by Swanepoel and a prolific writer for Inman News. Jimmy is passionate about real estate coaching and is dedicated to helping agents grow and build the business of their dreams through his insights and strategies.

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Timestamps:

00:00 Introduction
00:57 Presence, Proof, and Promotion
03:14 Hub and Spoke Framework
04:09 P.A.S Framework (Problem-Agitating-Solution)
05:16 Funnel Frameworks
06:46 80/20 Framework
08:04 Know, Like, Trust
08:54 Farming Framework